Clear strategy. Stronger connections. A business built to grow.

Krysta Jones | Trusted Advisor for Emerging Industries

I work with founders and business leaders to sharpen their direction, strengthen their brands and pursue the right opportunities.

With more than 15 years across commercial cannabis, operations and brand development, I bring practical experience from the cultivation floor to the boardroom. Together, we identify what matters, what needs to change and how to move forward.

Let’s Talk Business ↗

Share the goal, the challenge and where things stand. We’ll explore whether my advisory support or one of my service teams is the right fit.

Start with the move that matters most.

A clearer direction. A stronger brand. A relevant partnership.

Let’s Talk Business

Where we start

Bring me in when the next move matters.

Set the direction.
Evaluate an opportunity, work through a business challenge or turn competing priorities into a focused plan.

Strengthen the brand.
Clarify the message, reach the right audience and connect marketing activity to business priorities.

Develop the right relationships.
Build a purposeful approach to partnerships, outreach and relevant introductions.

Experience behind the advice.
I’ve led operations, built brands, produced events and developed relationships across emerging industries. As founder of THC Girls™ and The Highly Connected®, I understand the decisions, coordination and follow through it takes to keep a business moving.

Book a Call

Services

Work directly with me. Bring in the right support.

Start with strategic advisory or business development. Each engagement begins with a clear goal, agreed responsibilities and a practical scope.

Strategic Advisory

Clarify the decision, evaluate opportunities and establish priorities. Start with a focused engagement or discuss ongoing advisory support.

Business Development & Partnerships

Strengthen the business story, identify relevant opportunities and develop an approach to outreach and partnerships. Introductions are considered where there is a relevant fit.

Brand Strategy & Marketing

Connect positioning with action. Marketing strategy and execution are scoped through THC Girls™, with support across content, relationships, events and activations.

Explore marketing support ↗

Connections in action

From a multistate tour to a lasting business network.

Smoke Currency Tour with Thunder Walker

Strong relationships can open doors long after an event ends. This tour shows how I turn community connection into opportunities for brands and businesses.

The challenge

Cannabis communities often operate in separate circles. Building relationships across markets requires local trust, cultural understanding and the ability to bring different perspectives together.

My contribution

Working alongside Thunder Walker, I helped connect legacy cannabis communities, licensed businesses and civic stakeholders through outreach, events and conversations across states. We met people in cannabis venues, libraries, government settings and political gatherings, extending our reach beyond the usual industry rooms.

What those connections created

Our work led to brand collaborations, event activations, podcast appearances and publication features, with relationships spanning New Jersey, New York, Detroit, Las Vegas, Arizona and Florida.

Those connections continue within our communities and network. They give us trusted people to engage for introductions, local collaboration, brand visibility and future activations.

The business value: A stronger starting point in a new market, with established relationships and people who can help turn an opportunity into action.

“Krysta Jones is an amazing talent and has worked on several projects with my brand, The Thunder Walker Experience. … I believe Krysta is a visionary in the space of Cannabis and beyond.”

Thunder Walker
CEO, The Thunder Walker Experience
LinkedIn recommendation excerpt, September 2023

Let’s Talk Business ↗

In their words

Strategy, relationships and support that matter.

Strategy and business direction

“Krysta “MFer” Jones is a beast when it comes to marketing, strategy, and hustle! I look to her for next steps on moving a business in our industry forward. She knows how to build community …”

Leena Trinidad
Brand strategy client & industry collaborator
LinkedIn recommendation excerpt, September 2023

Client commitment and connections

“Krysta goes above and beyond for her clients. It’s rare to find someone so well-connected while maintaining a true passion for their field. I highly recommend her for any project!”

Brianna Alfaro de Layfield
Industry collaborator
LinkedIn recommendation, January 2023

Opportunities and visibility

“Because of our monthly meeting I was able to help with them as well! … You been putting money in my pockets!! And you been putting me on the map.”

Jani
Educator & THC Girls™ Brand Ambassador
Shared feedback excerpt, June 2026

Read my LinkedIn recommendations ↗

How working together starts

1. Share the priority. Book a business call to discuss the goal, challenge and timing.

2. Define the engagement. If there’s a fit, we establish the recommended support, deliverables, responsibilities and fees.

3. Move into action. Work begins with an agreed scope and priorities.

Let’s Talk Business ↗

The right support for the right goal

Grow your brand | THC Girls™
Organic brand building and marketing through strategy, content, relationships, events and activations.

Expand your network | The Highly Connected®
A business community connecting people, resources and opportunities. Home to Big Biz membership.

Build visibility | Tea with THC
Interviews, brand highlights and industry conversations that introduce the people and businesses in our network.

Explore insurance needs | Invest Smart with Kay
Insurance education and coverage inquiries through the appropriate agency process. Business setup and compliance questions start with advisory to identify the right legal, accounting and industry professionals.

Speaking and industry conversations
Bring practical founder and industry perspectives to your panel, event or interview. Explore media and event inquiries ↗

Where I contribute

Boards, Associations and Leadership

I serve on nonprofit boards, advisory committees and association leadership teams, contributing strategy, marketing, events and relationship building to organizations advancing their industries and communities.

Tea Pad Foundation

Chair of the Advisory Board Development Committee
September 2026 to Present

Provide strategic guidance, strengthen partnerships and connect the foundation with relevant people and resources. Support community visibility and programming aligned with its mission to advance women in cannabis STEM.

Crohn’s Charity Service Foundation

Board Member and Leadership Team
2024 to Present

Support events, marketing and sponsorship development. Contribute leadership guidance and build relationships that strengthen community engagement and the foundation’s visibility.

CLAB | Cannabis Law, Accounting and Business

Leadership Team | Marketing and Events
2023 to Present

Contribute to association leadership through marketing strategy, events and community engagement. Connect cannabis professionals, strengthen partnerships and increase visibility for CLAB programs.

Professional Experience

My operating, advisory and entrepreneurial roles span brand development, insurance, cultivation and business operations.

Chrisp Insurance Agency

Chief Marketing Officer

June 2024 – Present

Lead brand strategy and multi-channel marketing initiatives
Drive community engagement through events and experiential activations
Build and manage high-performing promotional teams
Oversee content creation, social media, and brand messaging
Negotiate vendor partnerships to maximize impact and ROI
Coordinate campaigns, shoots, and activations for consistent brand presence
Ensure smooth daily operations and execution across all marketing efforts

Fortified Insurance Group

Licensed Agent

January 2025 – Present

Spearhead marketing strategy to grow brand presence and generate leads
Drive sales initiatives and business development efforts across multiple markets
Plan and execute campaigns, events, and activations to engage clients and partners
Manage outreach efforts, including digital marketing, grassroots initiatives, and targeted prospecting
Coordinate content creation, social media, and promotional materials to support growth
Build and maintain relationships with key partners to maximize opportunities
Oversee operational execution of marketing and sales initiatives for consistent results